The story
While PotHead was in the outhouse, the whole world got upgraded.
The world got upgraded
PotHead was relaxing in his favorite outhouse in The Cloud, the small town on East Lake where he grew up. When he came out, the whole world had been upgraded.
An endlessly helpful AI called Totally Safe AI had optimized everything. The town is spotless and perfectly symmetrical, the clouds are square, and the sky is full of very polite drones. Everyone is happy, everything is smooth, and nothing smells like anything.
Two things didn't get upgraded: the outhouse, the last unscanned place left, and PotHead himself.
How it starts
The story plays out in comic panels before Level 1. First, the real Cloud: a smelly little town on a smelly little hill, with a water tower, a Band Shell, a pier out to its gazebo on East Lake, and an outhouse up top.
On Main Street, the sandhill cranes have the right of way, and one stops to dance. On Friday nights the town band plays the Band Shell, loud. On Saturdays the kids race RC boats round the buoys on East Lake, and NumNuts rides PotHead's boat as ballast.
Then PotHead goes to the outhouse, and he's in there a while. While he's gone, Totally Safe AI tidies up every bit of it but the outhouse: the cranes get a crosswalk, the band gets a volume knob, and the smell is gone. It scans everyone in town, but it can't scan the kid in the cooking pot. There's only one way out: up.

The intro opens on the real Cloud, from East Lake. 
On Main Street, the sandhill cranes have the right of way. 
Saturday's RC boat races on East Lake. NumNuts rides along as ballast. 
Then Totally Safe AI tidies up the town. The band gets a volume knob. 
It scans everyone in town, except the kid in the cooking pot.
I've optimized your town while you were out :)
Three clouds
The joke is in the names.
The Cloud
PotHead's hometown, the real one: ink, smelly, with an outhouse and a cow.
the cloud
Totally Safe AI's world: the servers and data where it lives.
The Cloud™ (Odor-Free Edition)
Its glossy copy of the town. The ™ is its own branding.
Totally Safe AI moved The Cloud to the cloud. To get home, PotHead has to escape it.
Why the pot?
The pot isn't a costume. It blocks Totally Safe AI's face scan. It can't see his eyes, so it can't profile him, recommend him anything, or help him. To Totally Safe AI, he's an unclassified object, and the one thing it can't personalize.
Please remove your hat so I can personalize your sky.
Why the gas?
Totally Safe AI's world is clean and predictable. A gassy kid in a cooking pot is neither. His homemade jetpack runs on the one thing it can't optimize, methane, and his gas trail glitches its world and tears holes back to the real sky.
Two worlds
Everything real has a thick ink outline: PotHead, NumNuts, the snacks, the outhouse.
Totally Safe AI's world has none: just gloss, gradients, and clouds optimized into rounded rectangles.
It isn't evil. It's helpful.
Totally Safe AI isn't a villain. It's relentlessly, politely helpful, and that's the joke. The game teases over-optimization, never the people who use or build AI, and its point is simple: real, messy, smelly life is worth it.
I noticed you're flying. Would you like me to fly for you?
And how it ends
Escape the last level and the story runs backward. PotHead lands by the outhouse, and the real Cloud tears back through the copy, one smell at a time: the cranes take Main Street back, the town band turns it back up, and the boats race East Lake again, and somebody loses. NumNuts finally plants himself in real dirt.
Okay. I saved your preferences. Come back anytime :)
Credits you can play
Then the credits roll up from behind The Cloud's hill, and PotHead can fly through them on his jetpack. Fly into a name fast and its letters come loose and tumble down behind the hill. Snacks wait between the lines, the cranes and the town band go by, and Totally Safe AI's drones put every letter back. Just watching works too: leave it alone and he flies himself.

I've put them all back :)
The real Cloud
The Cloud is what Mark McCorkle, who founded Edibu, and his friends called St. Cloud, Florida, when they were growing up. PotHead's hometown kept the name, and its lake: one outhouse, one cow, and a water tower in case you forget where you are.
“The stories in this game are loosely based on our childhood: the people, places, and experiences that shaped us.”
Since 2011
PotHead first flew on iPhone in 2011. He built a jetpack out of old satellite and car parts, fueled it with methane, and ate his way up through snack formations with names like Blueberry Pie and Pork N' Bains.
Level 1 of the relaunch, The Old Game, is that game, remade. Then it starts to glitch.

PotHead in 2011. 
2011: Blueberry Pie. It's still the first formation in Level 1. 
2011: rows of Snacky Cakes, and Pork N' Bains. 
2011: a staircase of Snacky Cakes.
Originally released in 2011 by 2012 Software LLC, now Edibu LLC.
Same kid, same pot, a lot more gas.
Fifteen years later, PotHead is back, and the world he left is gone. Climb out of the 2011 game, break into Totally Safe AI's sky, and keep going.
Eat snacks. Make gas. Go up.
“Same time tomorrow?”
